Portfolio

Real systems, built and proven in my own business first.

Every system here is one I actually built and use, not a mockup or a sales pitch. I know each one inside and out because I run pieces of my own business on them.

Different industries, same approach: understand exactly how you work, then build the one tool that removes the bottleneck.

ThankfullyTech
8
Systems built
4
Businesses run off 1 site
3 hrs
Saved per client onboarding
3
Personalized tools in 1 program
01
Full Site BuildMike Oborn | Real Estate & Mortgage

One site running four businesses, a lead magnet, and a built-in deal analyzer.

My husband runs four businesses off real estate: a mortgage company (Beachline Mortgage), a construction and renovation business (Full Deck Construction), a real estate investment firm (FinBuild Partners), and his own investor coaching. I built him one site that ties all four together clearly, with a lead magnet (a free Florida down payment assistance guide) capturing buyer and investor leads, and a custom deal analyzer built directly into the site so investors can run the numbers on a property without ever leaving it.

One site unifying four businessesLead magnet capturing buyer and investor leadsCustom deal analyzer built directly into the site

Molly built my entire site. My mortgage business, my construction company, my investment firm, and my coaching, all tied together clearly. She also built a deal analyzer right into the site, so investors can run the numbers on a property without emailing me first. It's not just a website, it's part of how my businesses actually run now.

- Mike Oborn
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Mike Oborn's mortgage and real estate site
02
AutomationThe Healing Blueprint

An automated flow that runs itself after every sale.

Built a fully automated flow that handles everything after someone purchases the Healing Blueprint. Confirmation, delivery, and follow up. I don't touch it. What used to be a manual step for every sale now runs on its own.

Purchase to delivery automatedConsistent follow upZero manual steps per sale
Sample output | Your Healing Vision section

You are becoming a woman who can feel her own needs without shame. Who can say no and stay in the room afterward. Who rests before she's depleted, not after. Who trusts that her voice, her limits, and her true yes are enough, without a performance attached.

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03
Lead GenBrooke Bishop — Real Estate

A quiz that helps a realtor understand her buyers before the first showing.

Brooke is a realtor who wanted a creative lead magnet, something more useful than a generic 'get my listing alerts' form. So I built her a personality-style quiz that matches each buyer to their 'home frequency archetype,' giving her real insight into the kind of home and environment that actually fits them, not just their budget and bedroom count. Every completed quiz captures a lead, and Brooke walks into that first conversation already understanding who she's working with.

Every quiz completion captures a leadFull personalized profile, not just a categorySame personalization engine, new niche
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The Home Match Method Quiz landing page
04
App DevelopmentThe Clarity Code

Three hours of manual onboarding, gone.

One of my clients runs a luxury coaching brand built around her signature Clarity Code, a profile that combines a client's Human Design type, astrology placements, and core patterns into one coaching-ready document. She used to spend about three hours manually walking each new client through that intake before she could even start building their profile. I built her an app that runs the entire onboarding automatically now and generates the synthesized profile from it, so she's out of the process entirely. It had to feel like her brand from the first click too, not a generic form, so the design matches her luxury aesthetic throughout.

3 hours of manual onboarding automated per clientProfile synthesis runs automatically from the intakeFeels like her brand, not a generic form
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The Clarity Code client dashboard for a luxury coaching brand
05
AutomationThankfullyTech | Onboarding Automation

A welcome-to-paid-to-onboarded flow that runs without me touching it.

For my own business, I built an automated onboarding pipeline using Zapier, Stripe, and email. The moment a new client is ready to start, they get a welcome email, a Stripe payment link to pay, and once payment clears, an automatic follow-up email walking them through their Business Blueprint onboarding. No back and forth, no manual sending. What used to be three separate manual steps for every new client now runs itself.

Welcome, payment, and onboarding fully automatedStripe payment link sent automaticallyZero manual follow-up per new client

Curious what this could look like for your business?

Book a Free Consult
06
Client DashboardMolly Thankful | Client Portal

A daily check-in system that keeps every client's healing on track between sessions.

For my own coaching practice, I built a client portal my 1:1 clients log into between sessions. Each day they get a short 'pulse' check-in across Heart, Mind, Body, and Spirit, plus stress level, sleep quality, a win from yesterday, and a reflective question tied to their own personal focus area, not a generic prompt. It tracks their goals week by week and month by month, and keeps a full history so I can see patterns building before our next session instead of starting from scratch every time.

Daily check-ins tracked across 4 dimensionsReflective questions tied to each client's personal focusFull history and goal tracking, session to session
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The daily pulse check-in inside the client portal
07
Full Site BuildChrysalis Collective

Three personalized assessment tools, one built into each pillar of the program.

Most programs for women in this stage of life hand every participant the same generic worksheet, whether or not it matches what's actually going on in her body or mindset. I wanted something that adapted to her specifically. I co-founded a three-month guided coaching collective for women moving through perimenopause and midlife transition, and built the entire site, brand, and application funnel myself. The centerpiece is the Bonus Toolkit: three personalized digital tools, one tied to each pillar of the program. The Unbecoming Blueprint identifies a woman's core wound pattern, using real Human Design data, and builds her a step-by-step healing roadmap. The Coming Home Protocol builds a hormone-aware nutrition, movement, and sleep plan around her body's actual needs. The Emergence Plan turns her insights into a grounded vision for her next chapter. Every participant also gets a client dashboard to track her progress through all three.

3 personalized assessment tools, one per pillarReal Human Design data powers the Unbecoming BlueprintFull brand, funnel, and client dashboard built from scratch

Molly didn't just build us a website, she built the entire backbone of the program. Three personalized tools, each one tied to a different pillar, so every woman gets something that actually reflects her, not a generic worksheet. The whole thing, site, brand, funnel, dashboard, felt polished from the day we launched. And watching participants move through it, you can see the tools aren't just impressive, they actually help her get somewhere.

- Co-Founder, Chrysalis Collective
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The Chrysalis Collective three-month coaching program site
08
AI PersonalizationThe Glow Protocol

A full loop, from plan to tracking to feedback.

Women in perimenopause try workout plans and diets built for a body that doesn't behave like it used to, then get frustrated when nothing works, because the plan never accounted for what's actually happening hormonally. Built a system for women in perimenopause that generates a personalized hormone plan covering symptoms, nutrition, and a week by week structure, then tracks daily food, workouts, and symptoms, and delivers weekly progress check ins. Not a one-time document. A full loop that keeps running.

Personalized plan generationDaily progress trackingWeekly coaching check ins built in
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The Glow Protocol hormone health landing page and guidebook
Behind the scenes

Meet your AI team.

Not every system is client-facing. Pulse and Rally run quietly in the background of my own business, and Mia runs weekly for a client. I build custom agents like these, tailored to how a specific business actually works, not off-the-shelf bots.

Pulse

Inbox & Calendar Analyst
  • Scans inbox and calendar a few mornings a week
  • Flags conversations that have gone quiet
  • Pulls follow-up items out of meeting notes
  • Sends a short digest, no action taken without review

Rally

Sales Follow-Up Specialist
  • Watches for stalled sales conversations
  • Drafts the next follow-up automatically
  • Follows your own follow-up cadence
  • Catches the right moment to ask for a referral or testimonial

Mia

Content & Marketing Strategist
  • Generates a week of content ideas anchored to your brand voice
  • Runs a site audit every week
  • Turns ideas into ready-to-post captions, carousels, and reel scripts
  • Keeps content on-brand without you starting from a blank page

Want an agent built for your business?

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How it works

From bottleneck to built, without the guesswork.

Step 1

Free Consult

A free call to find exactly where the bottleneck is.

Step 2

Proposal

A clear proposal outlining what gets built, the timeline, and the cost.

Step 3

Build

I design and build the system, with updates along the way.

Step 4

Revision Round

You review it, and we refine anything that needs adjusting.

Step 5

Launch

The system goes live and gets handed off to you.

Step 6

Ongoing Support

I'm available for questions, tweaks, and support after launch.

Common Question

Is this in my budget?

Pricing depends on scope, a single automation looks different from a full custom build, but most projects start around $2,000. For context, one client used to spend three hours manually onboarding every new client. The system I built her paid for itself in a matter of months just in time saved, before counting anything else it brought in.

Something similar sound useful?

If any of these look close to your practice, a free consult is the fastest way to see if it makes sense to build something for you.

Book a Free ConsultNot ready for a call? Explore the Business Blueprint